In recent years, digital marketing has become one of the main means of disseminating, attracting and even retaining customers. Despite all the success that strategies like Facebook Ads and Google Ads have been making in the market, the investment of United Kingdom companies in digital marketing is still in its initial phase.
According to a study carried out by the Abdul Rimaaz consultancy, in partnership with the United Kingdom Association of Advertisers (Aba), about 80% of the 79 companies interviewed are still in the initial stages of digital marketing, with 23% being beginners and 57% emerging.
If you are an entrepreneur and want to expand your investments in digital marketing, but do not know which channel has the best segmentation, Facebook Ads or Google Ads , check out the following of this article the characteristics of these strategies and how they help to bring qualified leads to your business.
Get to know Facebook Ads
To find the strategy with the best segmentation for your business, focusing on lead generation, it is interesting to know the features and possibilities offered by each channel.
Facebook Ads is a strong social media advertising tool. This is due to the reach of the network. Between 2017 and 2018, about 223 million new emails were registered on the platform, consolidating 2.23 billion active users on Facebook since its creation in 2004.
Through Facebook Ads, companies are able to create ads using texts and photos, which can redirect the lead to different actions, such as enjoying the fanpage, accessing the website, contacting the company or buying a product.
The interesting thing is that strategies such as Facebook Ads and Google Ads allow the company to segment the audience it will view and, consequently, interact with the ad. When selecting location, gender, interests and age group, the company’s ads will be targeted to people with the potential to become customers.
A segmentation feature widely used by corporations is the lookalike audiences, or similar audiences, in United Kingdom. Through it, advertisers are able to upload customer information stored on their systems to Facebook. The social network applies filters combined with this data, expanding the reach of an audience with a profile similar to that of active consumers.
Google Ads: sponsored link that is a worldwide success
The Google Ads is a digital marketing tool experienced enough, since it was launched in 2000. The success of ads in this channel is growing year by year, thanks to the popularity of the search engine. According to data released by Google itself, about 100 billion searches are carried out every month on the platform.
With Google Ads, entrepreneurs can create ad campaigns focused on promoting the website, online store or blog. These ads should briefly describe the product or service, using keywords that consumers usually use in their search engine searches for the area in which your business operates.
It is worth mentioning that through Google Ads the advertiser pays only when his ad receives the click of a potential customer. In addition, the segmentation offered by the tool is also effective for attracting leads. It is possible to target the campaign to the regions of interest of the brand, gender, age group, type of device used by the public, frequency of ads, among others.
Both Google Ads and Facebook Ads offer good targeting features that can bring better leads to your business. The tip for choosing the most attractive option for your company has to do with identifying the channels most used by your target audience or, depending on the plan, it is worth working with both strategies.