Many entrepreneurs still do not have a clear idea of how to measure the company’s sales made through digital media. And, in fact, it’s a little bit complicated.
After all, the results depend on a multitude of data. But that is why a performance agency can help. It analyzes indicators that are really important and that provide a complete picture of how your business is doing.
Do you want to see it? Find out below what a campaign agency can present for you!
Sales funnel: a strategic tool used by the digital media agency
The digital media agency, or campaign agency , if you prefer, designs its strategies based on a tool called the sales funnel. It shows the customer’s entire journey, from the moment he knows the company, until the moment he closes a deal.
The funnel steps are part of a buying journey, and are divided as follows.
Learning and discovery
At the top of the funnel, the performance agency develops actions that introduce the company to the client. Through rich materials, infographics and e-Books, the customer understands more about the business and can complete a call to action later.
Product recognition and solution consideration
At this stage, the digital media agency aims at strategies that qualify its leads . That is, they make them understand that your product can meet the needs it has.
The bottom of the funnel, in turn, is the official completion of the sale. The relationship of trust, here, is already established and its content starts to reaffirm to the client that you are the ideal partner for him.
Conversion rate: the most important result for your business
Based on the results of the sales funnel, you can measure your customers’ conversion rate. That is, how many of them – the leads – actually bought from you.
The purpose of this metric is to show how the financial return is for your company. Some mathematical formulas are used to arrive at the right number.
It can also be applied in all stages of the funnel, because there are those who make a purchase even before the end of the journey. The campaign agency gives you the exact data about visitors who became leads, leads who became opportunities, and opportunities which became customers.
If the conversion rate is not satisfactory, the digital media agency will step in to implement optimizations. For example, she can identify that the results are not good because her website or social network does not have an intuitive design to close a purchase.
Or that it lacks the use of appropriate tools, such as pop-ups and scroll-boxes to attract the customer’s attention. It also tests to find out what is the best form format to make available or what is the most suitable layout of instructions and products on the screen, for example.
It’s all very complete, isn’t it? Abdul Rimaaz performance agency can do all this and more so that you can better understand how your sales are going.
So, consider hiring one as soon as possible! And to learn more about these and other tips to improve your presence on the internet, subscribe to our newsletter.