Search engines: how they changed our lives

In the last 10 years, search engines have been the most used software and have undergone the most changes, in turn changing our lives.

The birth and evolution of Google

In 1998 two Stanford students, Larry Page and Sergey Brin, founded Google , what is now the search engine par excellence .

Today it is no longer an idea born in a garage and it is no longer just a search company, but a multinational that designs and markets innovative software that have made and will continue to make Internet history.

The company is now worth over $ 80 billion.

How have search engines developed over the years?

If we analyze how a search engine is used today and how it was used in the past, we find very clear differences.

First of all, it should be considered that in the beginning the search engine was used to find sites, and not information . This was mainly due to the fact that at the time, before 2000, the sites were relatively few, often cataloged in the famous “directories” of websites. Who among you remembers 1996 (yes, I was there) with  Jumpy, Lycos, Altavista, Exite, Yahoo ? They cataloged the sites, labeled them and associated them with categories which they then proposed to the public.

Today everything is different! It has changed … everything!

Anyone nowadays can have their own website, and the number of sites on the web, right from the start, has exploded in a frightening way: if Tim Berners-Lee launched his invention, the World Wide Web, in 1991, already in 1993 we find over 600 sites already present on the web and over 10 million internet users ; in 1996 there are over 650,000 sites on the web and over 74 million internet users !

Today very often we search for the results of important sites such as Wikipedia or Amazon directly on Google, without entering the specific site and without exploiting their internal search systems.

Google: search engine that offers information and answers

Google immediately understood that the right direction in which to develop the search engine was to integrate the simple search for sites with giving information and answers to people’s questions , offering search suggestions, cinema times, geographical maps, translations and so on.

The most important intuition that led to the success of the search engine was certainly to “think of web pages as people living in a large society: if I want to know something about someone I don’t have to just look at them, stop at appearances, I have to instead understand where he goes, with whom he meets, in short, his sociability.

What are the benefits that the web has brought to our life?

Surely the use of search engines has brought significant benefits in our life.

Some advantages are easy to understand: choosing a place to eat, checking train timetables, looking for an automobile itinerary, finding answers to questions about nutrition, sports, nature and any other topic! It has never been easier and faster.

Obviously the benefits depend on the use made of the search engine and the web, but certainly many aspects of our daily life have been simplified .

And now that, in addition to the catalog of sites by category, we have the answers to our questions, how will search engines evolve in the future?

Google has already activated its “analysis system” of user intentions for some time “, that is, it tries to understand the intent of the user search from the words entered over time, from the progression of queries (queries), from his navigation preferences, from its online activities, to determine based on this the results to show.

This is why each user sees personalized search results, because they do not depend on the last query made, but on his online activity history.

Over the years, both users and developers had learned to speak like Google and to compose searches as it was assumed they had to do to get the best search engine results. Now it is Google itself that is learning to speak like the user. And it’s something that initially dumbfounded consumers and programmers … but then demonstrated in a simple and clear way that Google is continuing in its direction: making sense of search results based on people’s requests .

We will have more and more vertical search engines, or dedicated to the search for specific topics or categories, to allow us to return more refined results.

It is not science fiction to think of a single search engine for smart-TVs, for tourist accommodation facilities, for pets and pets, where to search for specific information on specific topics, perhaps with personalized answers based on preferences and subscriptions … are they already there ?!

Just as it is not science fiction to search using the voice instead of the keyboard! Oh yes, we are already doing this too!

Posted By Abdul Rimaaz

Published by Abdul Rimaaz

Abdul Rimaaz business consultant is trained to advise your marketing plan. It can advise, for example, improvements in terms of your company's Internet presence, position one of its brands or implement new strategies to win customers. Being a business consultant is not an easy task and I have thought to summarize, for this entry in Business United Kingdom.

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