The presence on the web is essential for anyone who owns a business, of whatever type it is: find out on the blog what is meant by web presence and what are the most effective tips to improve it.
Anyone who has a business, of any kind, and wishes to increase the sales of its products or services has a duty to ensure that its presence on the web is strong and effective. But what is meant by “web presence” and what does it mean that it must be “strong and effective”?
This guide explains in detail what is called ” web presence ” in English , why it is important to pay attention to it and how it can be improved with some specific actions.
What is “web presence” or “web presence”
The concept of “web presence” or “web presence” from a marketing perspective refers to how much and in what way a company or professional is present on the Internet and that is, more specifically, to the information available on it on the Internet, which can influence customer choices.
Obviously, as already mentioned, those who have a business cannot help but monitor everything that is said about their business. There are several elements that combine to make up the “web presence” : obviously, a privileged role is played by the website, blog and official social pages of the activity, but search engines and sites managed by third parties that host information are equally important. , reviews and discussions about it.
Just monitoring what is said and said about the business is not enough. Perhaps not everyone knows, in fact, that it is possible to actively intervene to improve one’s online presence . Before analyzing this aspect in detail, however, it is necessary to deepen the importance of the online presence in order to be able to build it with adequate tools.
Why “web presence” is important
Before the Internet, those who ran a commercial activity essentially had to worry about managing direct contact with the customer within the physical store and dealing with word of mouth within its actual and potential customers.
For several years now, however, the explosion of the Internet has created infinite potential for companies and professionals, who have the opportunity to promote their business within a much wider audience. At the same time, the Internet offers customers the opportunity to get in touch with the company in multiple ways, regardless of the “physical” experience and even the control of the owner of the business.
The Internet has decisively and definitively changed the shopping experience: consumers, today, surf the web in search of information and reviews on what they intend to buy and, in many cases, the awareness of the need or desire to a product or service is born just by surfing the Net.
Taking care of your web presence allows you to build a solid Brand Identity and an online reputation “proof of criticism”.
The time has not yet come for advice to improve your online presence. To do this, in fact, a preliminary action is necessary: you need to analyze the current status of your web presence . Only in this way, moreover, is it possible to intervene in a precise and effective way on any critical issues and solve problems.
Specifically, it is necessary to take into consideration all the web channels in which the activity is present and to monitor the visits and interactions of users on them, starting from the website / blog owner. The analysis phase does not end with the platforms that host conversations about the activity: in fact, it is necessary to deepen the online habits of one’s target in order to understand where and how to intercept their needs and desires.
Once you understand which are the weakest channels where you are present and the platforms where the target spends the most time , it is easier to intervene right where it is most needed.
More specifically, if our potential customers carry out a lot of searches on search engines regarding the business of our business, it may be appropriate to enhance their site or blog (and your ecommerce) with more SEO-oriented content aimed at deepening the keywords researched.
Similarly, if it has been ascertained that the target prefers a particular social network , it is therefore advisable to focus on the distinctive elements of that specific platform. In the case of a mostly young clientele, who frequent Instagram in particular, for example, it may be useful to focus on Stories with lighter and more immediate contents.
The analysis of the platforms preferred by the target could also provide the assistance to enhance other sometimes neglected channels, such as email or WhatsApp or Telegram.
Once the interventions have been carried out to improve one’s presence on the web, the work is certainly not finished: it is important, in fact, to monitor the results of one’s actions over time, taking care to respond promptly to new requests from the Internet.
Posted By: Abdul Rimaaz