Facebook is the epicenter where a lot of news and interactions take place on the web every day. It is the most used social network and its success has served as an example for companies to diversify in the digital field and make their brands known in new ways worldwide. Many companies invest money and want to know how to be successful on Facebook .
Facebook has led the world of social media and it has no intention of stopping. You have a lot of strong competitors like Instagram , Snapchat, Twitter, and others who are trying to compete, but Facebook still stands strong among the competition. This giant has the most active users of all social media platforms, and people spend hours a day browsing their feeds.
Being successful on Facebook is possible. Here we will give you some tips to achieve it.
Seven important facts about Facebook
If you still doubt about the effectiveness that Facebook can have within a Digital Marketing strategy, check these data that will convince you.
- Facebook has 2.6 billion monthly active users and it also has 1.730 million users who visit it daily. This means that users visit at least one of the main Facebook products: Facebook, WhatsApp, Instagram or Messenger.
- Facebook first reached the 1 billion monthly active user mark in October 2012, and crossed the 2 billion active user mark almost 5 years later, in June 2017.
- Facebook is the leading social network and reaches 60.6% of Internet users.
- There are more than 80 million small businesses around the world that use Facebook Pages.
- Facebook remains the dominant social network for young adults. 65% of Facebook users are under the age of 35 (Statista) which means they are below the demographic age of Millennials and Generation Z.
- 96% of active Facebook users access the platform through mobile devices such as tablets or smartphones ( DataReportal , 2019).
- Users spend an average of 58.5 minutes on Facebook each day (Recode, 2018)
8 tips to be successful on Facebook
Successful Digital Marketing strategies require effort, research and several activities at the same time. When we focus on Facebook, there are tips that can help your brand become more visible and successful:
Post content to Facebook groups
Many business owners create their business page and start posting their selection for their audience to see. While this is a great method to establish credibility and start attracting traffic, another good method is to create a Facebook group or become part of an existing group.
Facebook is shifting its attention from public pages to private experiences. This is mainly due to the fact that private messaging and small groups are taking over online communities. Many of these private experiences occur within groups on Facebook. This is why posting within them should be a primary focus for brand owners.
Groups are very focused and tend to generate more participation. Additionally, the ability to narrow groups down to people’s interests enables companies to create more meaningful social interactions with their customers rather than simply posting to their business page.
Don’t just post, interact
As a business owner, your first instinct is probably to post a link to your products, services, or website. After all, your goal is to sell, and to do that, you must direct potential customers to where you need them.
The only problem with this is that many companies post links and have little to no interaction with potential customers. It is important that companies take the time to respond to the people who interact with them and ask them about their business. This lets your audience know that you care about their opinions and want to keep an open line of communication with them.
It is these steps that will get potential customers to click on your links and increase the chances of converting potential customers to loyalty. Plus, engaging with people on your Facebook page will keep your brand on their minds, giving you a long-term competitive advantage.
Use the videos and broadcast live
In 2019 people spent more time watching videos. In fact, 45% of people watch more than an hour of video on Facebook or YouTube a week. Adding video content to your Facebook marketing strategy is an effective way to increase your engagement metrics.
Additionally, live streaming is one of the best ways that businesses can engage with their audience on Facebook – it gives them the opportunity to be more personal with their audience and offer even more transparency. This helps your followers to form a better connection with the brand and they will be more likely to become customers.
The more engagement you can generate on your page, the better it will be for your business when it comes to the Facebook algorithm.
Use Facebook Messenger
Tools like Facebook Messenger allow companies to connect with their customers instantly. Whether it’s answering a query or promoting a new product or service, Facebook Messenger can be very influential in connecting with ideal customers.
In fact, 1.3 billion people use Facebook Messenger every month, which makes it a great way to reach more people. Also, it is a better alternative to email marketing as there is a higher click through rate.
Invest in Facebook advertising
One of the harshest truths in Digital Marketing is that organic posts are not enough to make a brand grow in a universe as large as social media.
It is necessary to invest in advertising and promote your brand’s posts to reach more people and see good results.
Use Facebook stories
Did you know that 300 million Facebook users use its Stories feature every day? It is a fun, spontaneous and attractive format to share content, it has also introduced advertising as a way to generate leads and increase traffic.
The use of Facebook stories will continue to grow. Make sure to include it in your Facebook marketing calendar. Also, we recommend using hashtags, filters, location tags, surveys, stickers, emojis, text, and mentions to increase engagement.
Use audience analysis
This is a tool designed by Facebook, especially for those who want to get more information about their audience. It gives them detailed, aggregated information on geography, demographics, interests, behaviors, and buying patterns. This allows you to design customized targeted campaigns for the needs of specific target groups.
Use Facebook Analytics
Facebook Analytics is a tool that allows you to get an overview of user behavior on your page, campaigns and ads. It enables the establishment of goals, routes and sales funnels to drive business growth through Facebook on web and mobile platforms.
Like any other analytics tool, Facebook analytics is a great way to track user interaction and identify customer journeys on Facebook as a channel. Use Facebook analytics reports to measure the performance of your campaigns against your goals.
The success and reach of Facebook are undeniable and all brands should include this social network in their strategies if they want to see true growth in sales and recognition.
Although it seems simple, it takes perseverance, research and knowledge to be able to design and implement successful strategies on Facebook. Therefore, having a team of experts in content and guidelines is the best decision for your brand.
Posted by: Abdul Rimaaz