2020 was a challenging year in every way: political, social and economic. All companies, regardless of their size, were forced to transform and reinvent their ways of reaching the public in order to survive. Here we tell you the 11 most important ecommerce trends for 2021.
Electronic commerce or Ecommerce and Digital Marketing gained prominence, allowing brands to have a new reach and offer their products in new ways, relying on Inbound Marketing and sales techniques, as well as logistics and delivery Abdul Rimaaz companies.
Experts predict that 2021 will be fraught with new challenges and that e-commerce will continue to be the best way for brands to survive and for consumers to continue shopping normally.
E-commerce will continue to grow
E-commerce is the most popular online activity and it has been growing exponentially. Online sales are projected to reach $ 4.5 billion in 2021.
This popularity is due to the ease and convenience that online shopping offers, prompting more and more people to reduce visits to shopping malls and shop on the web. In addition, consumer confidence in online shopping has increased, further boosting sales.
In the same way, creating an online store is becoming easier.
Today’s websites are easier to use and offer customers a better online shopping experience. The processes involved in online shopping have also improved, allowing customers to easily find and choose the items they want and pay using a variety of payment options. Without a doubt, one of the most important ecommerce trends for 2021.
Packaging is important
Customers appreciate the packaging as part of the brand itself. The better the packaging looks, the more likely they are to buy. Also, most consumers are more enthusiastic about products that come in unique packaging. Therefore, it is obvious that online sellers customize the packaging of their products. Doing so can help your products stand out.
Some keys to make your brand packaging unique: highlight the durability and aesthetics of the packaging and even point out to customers that it is environmentally friendly. Doing so further help build the brand.
Growth of purchases by mobile devices
The rise of mobile shopping is another notable trend in e-commerce. Mobile commerce sales are projected to increase 15% by the end of 2021. Additionally, mobile sales will account for 73% of all e-commerce sales.
To better understand the growth in mobile shopping sales, you need to look at how mobile devices have fared over the last year. Mobile devices have flooded the market, leading to an increase in the number of people using them. And mobile users not only use devices to buy, but also to research products before deciding to buy one. Consumers have also developed an ability to use them, due to the convenience they offer when shopping.
Personalizing customer interaction has become an integral part of selling. This trend has become a staple in e-commerce businesses as it can improve the customer experience.
However, there are many ways to take advantage of personalization in multichannel sales.
This setting works by ensuring that individual customers have the same personalized branding experience, regardless of the channel they are using. This also ensures that you provide your customers with only relevant experiences, eliminating the need to annoy them with messages.
Best payment processors
Payment processing is part of every customer’s journey and plays a critical role in the conversion process. This is because customers can decide to cancel a purchase even at the last minute.
So it doesn’t matter if you’ve convinced a potential customer to make that purchase. That potential conversion can still be ruled out if a customer finds your checkout process cumbersome or feels the purchase is not secure . Most small brands are beginning to reap the benefits of small business e-commerce software, which allows them to process payments in a variety of ways.
Shopping cart abandonment is real and one of the most common reasons for its existence is having a complex checkout process. If you want your online store to be more competitive, you should implement a simple checkout process that includes easy payment options.
For those doing business on a global scale, it is recommended to have local payment options and consolidate all payments on a single platform.
Do not miss this content: comparison of payment gateways in Colombia to complement your study on ecommerce trends.
It’s time to embrace multichannel selling. Why? Consumers have been buying from different online sellers, including Amazon, brand name stores, eBay, family stores, and Facebook.
This trend is inevitable as e-commerce businesses are destined to grow and with growth comes the need to integrate inventory. The drive of online marketers into new markets will also drive development as they seek new channels to reach new audiences. And with great exposure to the market comes the opportunity to increase revenue.
Voice shopping has exploded in the United States and will continue to do so for years to come. Proof of this is the fact that those who own smart speakers have admitted to buying by voice since 2017. The number of buyers by voice is expected to increase by 55% by 2022. The growth in voice purchases was due to the launch from Amazon’s smart speaker, Echo.
However, voice shopping can be a bit of a hassle for some. There are no images involved in this channel, and customers describe the product they want to buy. Popular products purchased this way include inexpensive household items, food, and electronics. Online marketers are encouraged to consider this trend and seek to offer customers the convenience they need when shopping by voice.
Being environmentally friendly is considered to influence online sales. Brands are expected to ride the wave of green consumerism, and many consumers admit to being influenced by environmental concerns when deciding on a purchase.
The renewed focus on environmental sustainability is a clear sign that online marketers must intensify their observance of environmentally friendly practices. Businesses can do this by ensuring a greener online selling environment is established by purchasing products only from fair trade organizations.
Another thing driving green consumerism is the emergence of millennials as a strong shopper group. Members of this generation are interested in products that demand respect for the environment. This demand for green products is driving e-commerce companies to adopt more respectful practices.
Shopping on social networks
Social media has evolved as a marketing tool , allowing brands to expand their target audiences. Platforms such as Instagram and Facebook have been equipped with “buy buttons”, which allow retailers to sell through them.
Online stores have also been establishing links with social media platforms, allowing customers to make purchases through them.
Most social media platforms have focused on serving online shoppers. But more importantly, social media has become a channel through which brands can receive optimal exposure. Exposure to social media results in more people getting to know a product or service.
It is necessary that you can dump your inventory to platforms such as Facebook Shops and connect it with Instagram to enable the Instagram Product tagging function (very valuable to tag your products so that people can buy). Without a doubt, one of the most important ecommerce trends for 2021 and one that is already available in Colombia.
More and more organizations are turning to artificial intelligence (AI) to improve their workflows and processes. And e-commerce companies are no exception. Retailers were among the first to recognize the benefits of including AI in their technology arsenal. Online marketers are expected to spend $ 7.3 billion on AI by 2022. The motivation is to provide a personalized customer experience.
These developments in AI spending only show how willing retailers are to invest to improve the services they provide. The most prominent AI applications to date include customer service, sales, and marketing .
However, areas such as forecasting and pricing are also seen to benefit from the use of AI. The benefits of AI in the sales process are very promising and it is one of the big ecommerce trends for 2021.
Buying local : one of the ecommerce trends
A big trend in 2020 due to the Coronavirus pandemic was an increase in the popularity of local shopping. With the support of social media platforms like Instagram creating new features and story stickers to keep local businesses running, there has been a boom in consumers searching for products in their geographic area.
Consumers can now see the direct impact they can have within their local communities and this ecommerce trend will continue well into 2021.
Buying locally also helps increase the value of the community. Building great local connections can help boost morale for both business owners and buyers. This also helps the local economy, as well as supporting local jobs. This aspect must be accompanied by excellent customer service.
So the future looks rosy for e-commerce. Selling online has affected numerous companies in different industries, changing the way they operate. The benefits of e-commerce have resulted in businesses struggling to make their presence known online.
Never-before-heard concepts and even trivial retail issues like packaging, a better customer experience, multi-channel selling, and sustainable consumption are now in the limelight.
Taking these ecommerce trends into account can significantly improve the way you sell online or even help you build a strong online business. However, having an online store is not an easy or fast job, it takes knowledge and patience. You can count on a team of programming, design, and content experts to help you.