Hybrid Applications: What They Are, How And When To Create One

Developing hybrid applications for your company is yet another digital solution available to add value and deliver a different user experience.

However, to use this alternative in the best way, it is necessary, first, to know its pros and cons and in what situations it is most suitable.

In doubt about the subject? In this article, we will help you find answers by Abdul Rimaaz.

Check out!

What are hybrid apps?

Hybrid apps are mobile tools that have features found in native apps and web apps.

For this reason, they receive this name.

In practice, this means that they use the same programming language used on websites (javascript, HTML5, CSS), but are hosted within a traditional application.

Thus, with a source code, it is possible to create versions of the same app for different platforms.

Hybrid vs. native apps: what’s the difference?

If both hybrid and native apps can be downloaded from app stores, how do you know which one is and which is the other?

In addition to the programming language , the basic difference between them is in the functionalities.

While, in the natives, the resources are linked exclusively to the content available in their internal libraries and in the smartphone functions (camera, GPS, contact book), in the hybrids, there is also an integration with the navigation browser.

That is, the hybrid app also allows access via the web, through a connection between website and application.

That’s why you can access your Instagram through Google Chrome, for example.

Another important difference between the two models is in the cost of developing each one.

We will talk about this later.

Pros and cons of hybrid applications

Knowing the definition of hybrid applications, it is easier to evaluate its pros and cons.

Follow below!

Benefits

  • Lower cost: when compared to native apps, they tend to be cheaper, as they do not have their own specific language
  • Migration made easy : most frameworks allow the creation of a single version for different operating systems and platforms
  • Simplified maintenance : there is no need, for example, to create a new application with each update, as with the natives
  • Larger range of possibilities : through plugins, it is possible to access cell phone resources, such as a camera, for example.

Disadvantages

  • Lower performance: when compared to native apps, hybrids tend to perform less
  • Design limitations : the web programming language offers fewer possibilities for creating an interface than the resources available in native codes
  • Functionality limitation : although hybrid apps can access many features, they only work if they are open, in the foreground and online
  • Lower usability : because it has the same version for both Android and iOS, the experience can be compromised in users more used to any of the operating systems.

When to create a hybrid app?

The choice to create a hybrid, native or web app depends a lot on the company’s goals.

For example, if your business wants to have an application without so many resources and that works more as a support for your e-commerce, the hybrid option may be the most interesting.

The decision also often depends on the investment potential.

Because it has lower development costs, an app that mixes web and native properties may be the most viable – including, to kick-start your project.

Nothing prevents that, if the application is a success and the remuneration generated by it grows, the company migrates to a more complex alternative, that better meets the user’s needs.

How to develop a hybrid application?

Even though developing a hybrid app is less complex than creating a native app, it doesn’t mean that this decision doesn’t require care.

In addition to the technical issues that this process involves, there must be an alignment between the company’s expectations with the model and with what it is capable of offering.

Now, if you define that you really want to create a hybrid app for your project, it is necessary to pay attention to the aspects that we describe below.

Goal

What do you intend with this application?

The tool must have a well-defined purpose and not just be an additional service offered by the company.

Apps that do not meet the pain of their users are uninstalled in a snap or are not even downloaded due to the bad rating they have.

User Experience

The focus should always be on the customer.

Therefore, when developing the app, focus on a simple platform that facilitates navigation.

The consumer must get where he wants with just a few clicks.

In a hybrid application, performance may be lower, but it is still possible to deliver quality performance.

Prototyping

To make the app as close to the ideal as possible, you need to run tests.

In this sense, abuse the evaluations by different people – even if, for that, it is necessary to postpone the launch date.

The so-called beta tests, those that are performed in a real environment, prove to be the best alternatives.

That’s because they already happen directly on the App Store and Google Play, the stores of the iOS and Android operating systems, respectively.

Thus, you can find any flaws, incompatibilities and errors before the product is, in fact, available for download by any user.

Monetization

There are several ways to make money from an application, and this should be considered by the company in the planning phase.

Among the most common modalities are paid advertisements, the freemium version (which offers differentiated content to users who pay a monthly fee) and paywalls (establishes a free content limit and, from then on, it is charged).

Conclusion

Have you managed to decide if it is worth investing in a hybrid application for your business?

When in doubt, count on the support of those who understand the subject: in the Abdul Rimaaz , we are specialists in offering complete solutions in corporate and industrial mobility, applications and digital platforms, as a whole.

To find out more, contact us right now and watch your project take shape!

Published by Abdul Rimaaz

Abdul Rimaaz business consultant is trained to advise your marketing plan. It can advise, for example, improvements in terms of your company's Internet presence, position one of its brands or implement new strategies to win customers. Being a business consultant is not an easy task and I have thought to summarize, for this entry in Business United Kingdom.

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