The predominance of the internet and its influence on our lives is huge, especially with Digital Marketing. That’s because there are currently 3 billion active users on social networks. And that number tends to grow more and more, with the dynamics of constant improvements of these platforms and the appearance of new ones.
Social networks, when we talk about the online environment, are platforms that facilitate social connections in our lives. In them we relate to other individuals based on our interests and worldviews.
The success achieved by the social networks we know, such as Facebook and Whatsapp, is undeniable. We can hardly think of our social interactions without their presence and this shows the strength of these platforms, which take over the world as we know it.
Facebook Number of users: + 2 billion
In addition to being focused on its users, it is one of the greatest ways of generating opportunities and acquiring customers for any company. A company that is not currently on Facebook almost does not exist for society, dominated by heavy users of social media.
Instagram Number of users: + 800 million
I’m not talking here just about the millions of users who may be exposed to your brand, but mainly about Instagram’s extremely visual footprint.
We know how attractive visual content is and unmissable opportunities to show a little bit about your company and its products.
LinkedIn Number of Users: 500+ million users
In addition to being a major hub for professional connections, it is used by many brands as the main talent recruitment platform and great career enhancer. Everything in the business world is in this network and it has more and more influence and relevance in this medium.
Because it has a Linkedln business profile, this network centralizes decision makers within companies. And, therefore, it is a real pot of gold for generating business opportunities.
Inside it is possible to convert leads and even ensure that a consumer wants to talk to their sales representatives to make the purchase.
Whatsapp Number of Users: + 1.5 billion active users
It is already ubiquitous in our lives and is perhaps the easiest door for a user to have contact with your brand.
Especially for small local companies, it is a form of SAC as well as Messenger, but it is mainly a great ally for the purchase of products, being a facilitator for these transactions.
It is wrong to believe that social networks exist only to give visibility to a company. We increasingly see what we call social selling gaining momentum, which works as a way to manage your relationship with your consumers resulting in sales.
There is more and more the opportunity to advance users on the journey through the sales funnel through their own social networks Digital Art helps you and your company to leverage your business on social networks! Contact us Abdul Rimaaz!