If you want to stay in the game, digital marketing is the only option that can give you unlimited space and global customer reach.
Once upon a time, any company that wanted to get its message across to prospects and customers used traditional marketing to do so. What was once a norm is now obsolete.
Before the dot com revolution, it was okay for companies with a huge budget to invest in pamphlets, advertisements, billboards, TV, radio and even direct marketing to reach their customers.
After 1993, when the first clickable ad entered the internet, people entered the era of digital marketing.
Today, if you want to stay in the game, digital marketing is the only option that can give you unlimited space and global customer reach.
Now, people spend more time on the internet than anything else. Thus, marketers must draw the attention of users and turn them into customers.
With a brief history of the evolution of marketing over the years, are you now ready to dive into how to grow your digital marketing business in 2020?
Digital marketing is more like fishing alone at sea. Some methods are more effective at catching a fish, while others take longer. Likewise, in digital marketing, there are effective and ineffective strategies.
In this blog , you will see some of the most effective digital marketing strategies to increase your market share in 2020.
1. Search engine optimization (SEO)
The digital marketing strategy that can most benefit startups is website optimization (SEO). If a company wants to be well positioned on Google , that is, to be on the first page for the keywords of its business, efforts must be made to optimize the site for search engines.
As mentioned earlier, most people spend a lot of time on the internet. And when it comes to searching for anything, Google is the best place to start. If you want to search for a product review,
Today’s users will be practically lost without Google. People check the time on Google, make currency conversions, translate texts, among other facilities it offers. Most importantly, people buy products based on Google’s search ranking.
A study suggests that 94% of buyers do a Google search before buying a product. Brands that have failed to optimize their site for the search engine are losing sales that may come from SEO.
For small businesses, SEO is a gold mine. It is not only important. Instead, it is essential for brands to grow their business by taking advantage of SEO.
Benefits of website optimization for small businesses
- When optimizing a website, you will have a high position in SERPs.
- Your brand awareness will increase.
- There will be more traffic to your website.
- SEO will help you reach a global audience.
- Most importantly, it is important that a website optimized for SEO will convert more visitors into customers.
If you want to learn more about optimizing websites for search engines, check out how our specialized SEO agency works and how we can help achieve better results.
2. Social Media Marketing (SMM)
A type of digital marketing where content is created, shared on relevant social media platforms by creating and sharing relevant information to achieve marketing goals and boost your brand.
One study recently revealed that there are 3.484 billion social media users. No one in their right mind can deny the power of social media. Social media marketing is helping companies to grow. Social media is the right medium for small businesses to influence and place the right content for the target market.
How can Social Media Marketing help Startups?
- People will know more about your business to increase web traffic.
- It allows you to establish a strong bond with customers.
- Promoting social media can improve brand awareness.
- Increases organic visibility.
- It’s economical.
3. Pay-Per-Click (PPC)
Pay-Per-Click is a digital marketing strategy where owners pay a specific amount for each click their ad receives. In other words, it is just buying visitors to your website.
Companies use this method to create brand awareness across a search engine, mobile app and all social media platforms.
Of all the popular PPC methods, Google Ads has proven to be most effective.
Whenever a user searches for a product, Google Ads will show your ad on SERPs along with other paid and organic search results.
People trust Google ads, so there is a high likelihood that they will click on your ad on Google Ads.
Is PPC necessary for your business?
Let’s look at some of the measurement reasons for how PPC can benefit your business.
- PPC offers several targeting options.
- You can easily track your effort using the Google Analytics and Google Ads tool.
- PPC helps your business reach a large online audience.
You must make the best use of a PPC campaign. If you are having problems with PPC management, we would love to help you. Even if you don’t have a clear budget, we will help you and ensure that your brand is well optimized for your target audience.
4. Content marketing
One of the most popular and impactful digital marketing strategies is content marketing. You can use content marketing to increase brand awareness and increase conversions. When you distribute content publicly, it attracts leads, increases traffic to your site, and ultimately increases your sales.
The content in any way represents the values of your brand and the moral that your brand has. Every content you create requires attention. No business can survive without content marketing.
Content marketers use tools to achieve their marketing goals. If you are new to content marketing, check out this fantastic article by Gary V where he teaches you how to create various types of content. Each piece of content can be shared individually on different social media platforms.
How can Content Marketing help your business?
- It will lead to more conversions.
- Content marketing will bring traffic to your website.
- Helps build trust with your target audience.
- Good content will help you boost SEO and increase your ranking in search results.
Content marketing is having a conversation with its target audience. It will help you build authority with your brand, humanize your brand and give you business intelligence that will increase your brand.
You might be wondering, are these four strategies enough to grow your brand? Of course they are. When done correctly, they can take their mark off the ground and fly it high in the clouds. If you don’t already have a digital marketing strategy, we can help you plan, execute and make your brand visible online.
Get in touch with us and find out how our Abdul Rimaaz digital marketing service can help you make your brand worth trusting.