Digital marketing platforms have been essential to generate new business and increase company sales.
For example, marketing automation software increases the efficiency of the process to bring in the qualified lead.
But after all, what is a digital marketing platform?
A digital marketing platform works for your business and your brand. Through it you can manage your entire lead base, monitor social networks, analyze keywords and generate personalized reports.
The unique treatment with each lead is the secret to increase the relationship of each one of them with the brand and thus prospect to generate business.
Knowing the characteristics of the buyer persona (ideal buyer) facilitates the process, and the more specific data the platform can offer to measure behavior.
Efficiency in the purchase journey makes the results come in the short to medium term, accelerating and generating more sales.
The sales process is shorter, as the sales team will only receive potential customers who are ready to convert and the digital marketing platform also helps a lot in the post-sale, making the customer stay in touch with the company even afterwards to close a deal. This process is advantageous because it gains the customer’s trust by opening the way for referrals.
Everything a digital marketing platform can do for your company
Automating marketing is essential to reduce processes and costs, keeping the company on digital platforms also speeds up the process to leverage the business, because the more content there is aimed at the company, the more credibility it will gain in the digital world.
Every media channel is potential for prospecting; the platforms are able to monitor the smallest details of the visitor.
Example: name, position, company, contact and subjects of interest. Social networks also contribute a lot to identify the behavior of the target audience and the capture of the sale.
The company’s updated content helps positively, as well as email marketing strategies , blogs and personalized landing pages.
Integrating a digital marketing platform with a CRM is crucial to form a good database of leads, prospects and customers.
The marketing automation platform is essential for all types of companies, being able to form lean teams but with great objectivity.
Now that you know what a digital marketing platform is, I have prepared some advantages that your company will achieve when using it.
1- Decrease the cost of acquisition
This is one of the results of the automation process, which through its practicality is able to reduce the acquisition cost.
This is because that recurring work that would be done by the marketing team is now reduced, the separation and preparation of leads for each sales step of the funnel is done automatically and your company’s marketing team can stay focused and optimize your effort. in the strategies and paths that the lead will walk on the platform.
2- Sales cycle is reduced
The leads are separated automatically, so the commercial team of your company will receive only those prospects who are able to become customers.
Thus making this sales cycle shorter, because the prospect reaches the seller without many doubts about the product or service, probably this future customer is already sure of what he needs to buy.
3- Sales increase, revenue increases
This is undoubtedly one of the advantages that draws the most attention when hiring a digital marketing platform. The solution to significant revenue growth and customer growth is: to hire a marketing automation tool.
The digital marketing platform will increase the agility of the purchase journey and allows those leads who are not yet ready to buy to be nourished with exclusive content until they create a maturity for the purchase.
4. Active and engaged customers promote your brand
Marketing automation allows us to act in a way far superior to the traditional after-sales service, which means that contact with the customer is guaranteed even after the deal is closed or a product purchase is made.
This practice is crucial to ensure the retention of this customer and for him to become an influencer of your brand or business.
We believe that an Abdul Rimaaz digital marketing platform is fundamental to the success of any business that is operating in the digital world.
Only with this platform will your company be able to enjoy all these advantages mentioned in this article in an agile and assertive manner.