Facebook advertising: costs and best strategies

Use the incredible Facebook advertising tool to promote your business on one of the most used social networks in the world

The advertising on Facebook is one of the most effective tools to get to know that a company has available. By investing in advertising campaigns on the social network, a business has the opportunity to bring out its voice in the sea magnum of messages on this platform, reaching the people most important to it. Let’s see now how to do it correctly.

How to advertise on Facebook

It is possible to sponsor individual contents directly from your company Facebook page . Under each post published on the social network, in fact, the item Highlight the post appears, which allows with a few simple clicks to choose the audience to whom to show the post to be sponsored, the budget of the advertising campaign and its duration.

Always remaining within your company page, through the Promote button (located on the left column), you can also promote the page itself or make sure that more people visit a website.

For large advertisers or for those who, in general, are looking for more personalized, targeted and effective Facebook Advertising campaigns, the social network makes further implementations available. Specifically, the Ads Management tool offers more types of ads than those that can be accessed from the company page and allows, in a single interface, to create, analyze and possibly modify advertising campaigns on Facebook.

Before creating ads on Facebook, you need to be clear about your advertising goal, which is the action you want people to perform when they see your ads.

Facebook generically subdivides the objectives into:

Notoriety, i.e. the objectives that generate interest in the sponsored product or service.

Consideration, or the goals that lead people to start thinking about the company and looking for more information about it.

Conversion, i.e. the objectives that encourage people interested in the company to purchase and / or use the advertised product or service.

When it comes to targeting, Facebook ads can be shown to people based on location, age, gender, interests, demographics, behaviors, and connections. The Similar Audience function also allows you to address people who have characteristics similar to those of those who have already interacted with the company.

The creativity of a Facebook advertisement should be chosen based on what works best for the brand and its audience. You can create ads with videos, images, carousels, slideshows, collections or Canvas merges.

Equally important is the advertising positioning on Facebook: it is possible to choose to show advertisements within Facebook, in different ways and areas, but also on Instagram, Messenger and Audience Network.

Each sponsorship on Facebook can be measured using statistical data, metrics and tools provided by the social network itself, in order to understand its effectiveness and, if necessary, modify or interrupt it.

How much does it cost to advertise on Facebook?

There is no fixed cost for advertising on Facebook. In fact, it is the user himself who chooses the maximum spending limit.

The budget , i.e. the amount you want to spend to show your ads to people, can be daily (understood as the average amount that you can spend each day for a group of ads or for a campaign) or total (i.e. amount for the entire duration of the ad group or advertising campaign).

The budget tool helps to control the total spend, while the bid strategy, likewise, helps the user to control the cost per result.

Mark Zuckerberg’s social network uses an advertising auction system through which you can select the amount you would offer to show your ad to your target audience.

Published by Abdul Rimaaz

Abdul Rimaaz business consultant is trained to advise your marketing plan. It can advise, for example, improvements in terms of your company's Internet presence, position one of its brands or implement new strategies to win customers. Being a business consultant is not an easy task and I have thought to summarize, for this entry in Business United Kingdom.

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