Did you create a website on a ready-made platform, but realized that you are not receiving visitors to the website? Or maybe you tried to create a cool website using this platform, but it was really awkward to navigate.
As a communications agency, many customers ask us why not use a ready-made platform to create an accessible website.
As soon as you come across these website builders, they seem like a good deal, don’t they? You pay an affordable price each month and start having your own website and a presence in the highly competitive digital environment.
But, when you start digging deep into these platforms you see that they are not all they show to be. You end up with a site that is difficult to navigate, which brings no customers or traffic.
So what happened? Read on and find out!
Why you shouldn’t use a ready-made platform to create a website
We have always told our customers that building a website is like building a house. It is necessary that a team of people (all qualified professionals) come together to create the initial project. You need a planner, web designer and structural developers.
When you build your website with ready-made platforms, giving an example of “Wix”, you are trying to build a house yourself and it may end up looking decent, but you will have many structural problems throughout development.
It will only end up costing more in the end than hiring a professional agency to do the job.
Poor user experience
The biggest reason why you should not use these platforms, as we mentioned above to create your website, is that you are not a professional web designer so that you will be skipping a detailed process to create a website including creating user flows, CTAs, prototyping, usability, user navigation, etc.
Creating a website using a website builder, you probably will not have a good experience, which will decrease visits to your website, resulting in lost customers and revenue. You will also lose brand recognition and exclusivity, as there are many other customers using the same website templates.
Professional web designers plan user flows using goal-based projects that increase engagement and customers. Sites created by professionals with user experience are more likely to engage visitors and channel them through a flow of users, increasing their conversions and customers.
Speed and Safety
One of the most important parts of your website is speed and security. Having a fast website will increase user engagement and search engine optimization. Wix and other website creation platforms host your website on a server shared with thousands of other users. This slows down your own website, resulting in loss of customers and poor user experience. This works like a tie-in sale, you cannot choose your own hosting and use a website builder.
Having these common people on a single server is also dangerous in terms of security. If someone breaks into one of these servers, it can compromise all the clients hosted on it.
Lack of SEO
Another big problem with website builders is that they are not friendly with SEO, which means “Search Engine Optimization” and is the act or methodology of getting more visitors to your website from search engines (like Google) . This includes on-page and off-page optimization. Both are very necessary and equally important to get more traffic to your website.
These ready-made platforms are known to have bad SEO, because you are not in full control of your website. To build a website with good SEO, you must have access to the code and be able to constantly monitor your website . They are generated in a visual type of editor. This creates unnecessary code and extra HTML that will damage your search engine rankings.
If you want to get traffic, conversions and more customers to your website, consider hiring an agency with qualified professionals for this job.
That’s why it shouldn’t be “easy” to build a website. What looks good does not necessarily perform well.
You cannot easily migrate your data from a ready platform to other places
So you are lucky and your website has good navigation and with that you want to add new features, but that are not supported by website builders, or you need a great customization. If this happens, it will be impossible to customize your site within this type of platform.
As an example, if you had a WordPress-based website, you could keep all your content and apply another design, or even customize the layout, leaving your website with a completely different face, without having to insert your content again.
Another great example is the fact that you want to pause your business for a while and cannot stop paying for the platform. As for a WordPress site, hosted by a specialized company, you could create a backup of the entire system of your site until you want to activate it again.
It is possible to create a revenue generating website using the Wix platform or others. The biggest problem with these platforms is that it is easy to create a website that you think is great and has given many people the perception of having a good website when this is far from the truth.
To bring in revenue from a website, you need to think of it as a digital presence, checking all the correct boxes and investing time and money to get it right. If you need help, regardless of the result of your site or if you just want to do an integrity check on your digital presence, contact us today , the Abdul Rimaaz team will be happy to help you sell more and more !