Heading Tags are very important for the User Experience, for SEO and for the positioning of the web page within search engines: find out on the blog what they are and how to write them effectively.
The Heading Tags , ie the HTML header tags , are very important factors for SEO and positioning of a web page within the search engines. For this reason it is essential to know exactly what they are and how many they are, what they are used for precisely and how you need to write them to get effective results. This specific guide dedicated to the use of Heading Tags explores all these aspects in detail.
What are Heading Tags and what are they for
Heading Tags are HTML header tags that are used to specify which phrases on a web page should appear as titles and subtitles . In this way, they facilitate the reading of a web document by structuring it in an orderly manner in various parts, identified on a graphic level based on the different formatting associated with the different Heading Tags. Overall, there are 6 different Heading Tags, even if those considered most important in terms of SEO are the first 3.
In addition to improving the User Experience , making it easier for users to navigate the web page and read the document, these HTML header tags facilitate the analysis of the page content by search engine spiders , which identify the HTML code and identify the phrases contained between the different Heading Tags.
Among all, the one to which the greatest importance is attributed is the H1 tag , which, through the keywords inserted within it, helps search engines to understand the main topic dealt with within the web page.
How many and what are the Heading Tags
As highlighted above, there are 6 different Heading Tags : from H1 (the most important) to H6. While the H1 tag serves to make the main topic of the web page explicit, the other header tags provide valuable information on the topic of each section. Generally, the H2 and H3 tags are used to specify subtitles (1st and 2nd degree), while the H4 , H5 and H6 tags are reserved for additional notes, insights or service information such as contacts and copyright.
The H1 tag, i.e. the first header tag visible within the page, is located at the top of the hierarchy of the various tags and is formatted differently from the others, with the aim of highlighting the sentence contained within it and improving the SEO of the page. The size of the formatting of the different Heading Tags then becomes smaller and smaller as the hierarchy of the header tags decreases.
What is the difference between H1 and Tag Title
In SEO, the H1 Heading Tag is sometimes confused with the Title Tag, another very important factor for search engine optimization . There are, however, some important differences between these tags .
While the H1 tag is clearly visible to the eyes of users while browsing the web page, the Title Tag, as an element mainly dedicated to search engines, does not appear in the body of the page, but only in the header of it. in the browser title bar and as the main snippet header in the SERP. From the point of view of SEO, therefore, the Tag Title is more important than H1 , but both tags must be optimized for the positioning of the web page in search engines.
How to use HTML Heading Tags effectively
As for the optimization of the H1 tag it is good to specify, first of all, that it can be the same as the Tag Title, even if it is preferable to differentiate them in such a way as to highlight some specific aspects when addressing the user and others when communicating instead. with search engines.
Generally, the H1 is more immediate , while the Tag Title is more descriptive. In both, however, the keywords associated with the main topic of the web page to which they refer must necessarily be entered. To avoid the risk of keyword stuffing (a technique that, through the exasperated repetition of the keyword, aims to increase visibility on search engines, now frowned upon and penalized by the latter) it is possible to resort to the use of words related key for header tags, identifiable through specific analysis tools.
To be effective, the H1 must also be consistent with users’ search intent and, therefore, show what they expect to read on the page they find.
It is also important to use the header tags in a hierarchical manner, referring to the precise purpose associated with each Heading Tag. It is also important to remember that it is not necessarily necessary to use all the available Heading Tags : their use, in fact, must be evaluated based on the length and type of content, always keeping clear the goal of making the User Experience easier.