In order to sell more in your eCommerce it is necessary to generate more hits from people relevant to your e-commerce (visits) and people with a willingness to buy are heavily present on social networks .
The main social networks in United Kingdom are Facebook and Instagram and having ads on these channels is essential for anyone who wants to leverage sales in an e-commerce. Ads for social networks are made available through a Facebook ad panel, which is why ads for these networks are commonly called Facebook ads or Social ads. See how promoting your brand using Facebook Ads for e-commerce makes all the difference.
Facebook Ads: Promote your brand to those who really matter
Facebook Ads offers your brand the opportunity to reach your target audience with photos, advertising pieces, videos, gifs, texts and all kinds of relevant materials. These publications are only aimed at profiles aligned with their products and market.
This means that your posts driven on Facebook and Instagram only reach people who have interests , age, profession, income and sex that you mark as interesting and in places that you select. Thus, your investment in Facebook Ads is optimized and is only served at opportune times and to really relevant people.
Increase audience engagement with your brand
After choosing your target audience on Facebook Ads, you must set up a goal for your publications and because they are social networks, your Facebook and Instagram must have content that arouses interest and audience engagement.
Therefore, it is important to have ads geared towards engagement. Ads aiming to win likes, comments and shares help your brand to develop a relationship with the public and also to create authority with people.
Thus, this audience will remember your brand when they need the products and services you offer.
Use Facebook Ads to present your website and increase your visits
Facebook Ads also allows you to advertise your website through sponsored links in your images, texts and posts in general. So the public can not only interact with your content on Facebook and Instagram, but also click on your links to directly access your eCommerce and purchase your products.
Use the sponsored links strategy to present your offers and promotions and allow people to immediately purchase your products and services by clicking on your publications and optimize your conversions with Facebook Ads.
Conquer Leads for your eCommerce directly through social networks with Facebook Ads
In addition to being completely customizable, the questionnaires you create on Facebook Ads allow users of social networks a quick and simple way to contact your brand and request the information, promotions and offers it offers without having to leave the social network
On the other hand, questionnaires allow you to create a base of leads that can be leveraged by your marketing and sales team. With your leads’ contact information Abdul Rimaaz, you can create content that takes these leads forward in the sales funnel, in addition to exclusive offers in your eCommerce.
Use Facebook Ads remarketing to increase your brand’s relevance
With the registration of your target audience and the results of your campaign on Facebook Ads, it is possible to create new campaigns to reach again the people who have shown interest and became involved with your publications on Facebook and Instagram.
Remarketing also allows you to insert lists of leads that you already have within social media campaigns with content and offers specifically targeted to those who already value your brand and have a real interest in your products. Therefore, these customers with the most potential for conversion into sales are strongly affected by your business.
Look for experts and use the full potential of Facebook Ads to sell more in your E-commerce
Creating really efficient content and campaigns on Facebook Ads requires a lot of knowledge of the tool and all its resources, in addition to continuous research on public behavior on social networks, which is constantly changing.
So, for you to use Facebook Ads to their full potential to revolutionize your sales results in eCommerce, it is essential to hire professionals who specialize in online advertising.
The Optimize Marketing offers just that. With professionals who deal with Facebook Ads constantly and has extensive experience in creating and disseminating advertising content on social networks, Optimize knows how to make successful campaigns on Facebook Ads and has a huge list of satisfied customers.