With the evolution and cheaper smartphones, more and more people are connected and informed. And it is about information and marketing for clinics that we need to talk about, as currently most clinics have a confirmed presence on the internet.
How many times have you searched for an online service? Kitchen gas, restaurant, school or that pharmacy close to home that delivers, everything can be found in a quick Google search. And thanks to marketing for clinics, dentists and doctors can also be found easily on the internet.
Perhaps health workers do not look for miracle cures on the internet, but there is a lot of research related to all kinds of treatments, remedies, solutions to online diseases and, consequently, the presence of marketing for clinics has been increasing.
However, Google is not a doctor and much less online “consultations” are equivalent to notes in real offices. But Google makes room for healthcare professionals to invest in Digital marketing for clinics they work in and personal marketing as well.
Marketing for Clinics and Google
With a database containing all the searches done on its tool, covering search terms, demographics, gender, social class, interests and even day and time, Google offers all the information necessary for good marketing for clinics.
Unlike TV, radio and magazines, which expose advertisements to all types of people, marketing for clinics on the Internet works a little more accurately. Due to the access to data, it is possible to carry out campaigns aimed precisely at those looking for a certain service.
A specialization with few professionals. Instead of making pamphlets that will be delivered to the door of her clinic, she looked for an agency that will do the marketing for her clinic via advertisements about her services to those who search for them.
Rather than losing money on printers and feeling frustrated with pamphlets polluting the front of the clinic, she sought to reach her target directly in her need with Clinical Marketing.
Marketing for clinics: Time, practicality and information
Need. That is the watchword of what has become clinical marketing today. You know that popular saying: Who is not seen is not remembered? Well, guys, the saying is old, but the message is very current.
Nobody nowadays looks for clinics in the yellow pages of a phone book. People want easy and accurate information in the palm of their hand, everything is a matter of time and time is money. Today with marketing for clinics you offer what your client wants.
When a service is well done from end to end, praise and positive comments on social networks abound. The internet is the place that promotes interaction and with marketing for clinics you get it.
6 tips that can transform your business with Marketing for Clinics
1 – Check your profession’s rules for advertising.
It is essential to research with the code of ethics and the council that regulates your profession, what are the rules for disclosing your work.
2 – Do a study with your agency to identify your persona
The persona is your ideal audience and no one better than you to say who comes to your office, but with the help of an agency you can refine your audience to expand it.
3 – Define the best channels to be present
Starting from its audience, the agency will be able to show, based on their behavior, which is the best communication channel to find them, which may be Google or social networks.
4 – Have a good visual identity
Separate the professional’s personal profile. Have images that show results (it is now allowed for dentists, according to the CFO). And of course less is more, images polluted with colors and information in excess are not attractive and do not pass credibility.
5 – Invest in Content Marketing
What does your clinic audience want to read? What are your patients’ doubts? By answering these questions you will know how to start producing original content that is of interest to your audience.
Content Marketing is a way to captivate your target audience and increase your credibility in your network of potential customers by creating relevant and interesting content.
6 – Update channels regularly
You probably have business cards, if you change offices or numbers, your cards do not have your information and any patient who tries to contact you will not be able to.
A website or social networks are not cards that can be lost or forgotten, they are your resume, your work and your image. If you don’t update your channels, you are not seen and soon you are not remembered….
Do you need more evidence to want clinical marketing?
If you have come this far and still don’t believe me or in marketing for clinics, I won’t be sad, I’ll show you real data so you don’t have any doubts. You will do a biopsy of your service on the internet and you will tell me if Marketing for Clinics is worth it or not for you.
For this biopsy our patient will not need anesthesia and cuts. Release the scalpel and come with me, I promise it will be quick and painless. Enter a search tool called Ubersuggest, in the search field place your main service or even marketing for clinics.
Look at the search volume for me, so this is the number of people looking for what you do, if you want to know more about how this world of clinical marketing works, get in touch with us, we wait for you!