10 Tricks to choose the best SEO Agency

10 Tricks to choose the best SEO Agency

Even in 2019 a Web project cannot ignore the advice of an excellent SEO agency.

The positioning on search engines of a site, portal or blog still remains a fundamental component for an online business that works.

The reason is simple: every self-respecting web based business has no reason to exist if it does not have excellent visibility on search engines (Google in the lead) which still constitute the source with the best conversion rates capable of attracting qualified visits. that is, opportunities ready to be transformed into leads, prospects, contracts and turnover.

Being first on Google  is always a strategic asset: even if unlike web 1.0 it is no longer the only one and a good ranking must still be accompanied by an activity on social networks, by an SEM or pay per click activity and more general from a serious lead generation project .

Here, the choice of an SEO consultant or (better still) an SEO Agency becomes a strategic and vital factor for the success of the web project.

Index of topics covered

Better an SEO consultant or an agency specialized in organic positioning?

The 10 tips for choosing the SEO agency you will never regret

# 1 Always check the work done by the SEO agency (and the results achieved)

# 2 Check the freshness of the results achieved.

# 3 Check if the agency has only one SEO specialist within a dedicated team.

# 4 Check who is the SEO following your project and see what is being said about him in the environment (he has consulted with important groups, writes about SEO, teaches courses etc).

# 5 Make sure your SEO agency doesn’t follow your direct competitors’ projects (with whom they may have had professional relationships for years) and undertakes not to follow them.

# 6 Make sure the SEO agency is also a Google Partner

# 7 Look at the references, the level of satisfaction and customer loyalty

# 8 Be wary of agencies that send you an SEO quote without asking you any questions,

# 9 Ask what strategy and what content he intends to use to reach the top positions on Google.

# 10 Choose an SEO agency that helps you get contracts that aren’t just visits.

Better an SEO consultant or an agency specialized in organic positioning?

In the past, it did not make much difference to rely on a team or a single expert on organic positioning on search engines (or SEO specialists ): in fact, since the only activities required were link building and seo on site and on page, even a single valid professional could take care of the website optimization.

Today, after the thousands of updates of Google’s algorithms, the appearance of semantic SEO , the hyper-specialization of the skills required to take care of the various aspects of the positioning activity (not to be confused with indexing), contact an SEO agency it is essential if you have a serious project and do not want to create a simple showcase site.

Here is a checklist that will help you choose the most suitable SEO agency to give your company the right visibility and make your business explode.

The 10 tips for choosing the SEO agency you will never regret

You know, selecting a consultant or an agency that carries out a specific part of your online project is not easy and you often risk making rash decisions. Since it is difficult to go back and repair the damage suffered, it is better to make reasoned and prudent choices to avoid ruining by wasting resources and losing ground to the detriment of the competition.

By following these simple tips you will be able to choose the best SEO agency that can get your business off the ground :

# 1 Always check the work done by the SEO agency (and the results achieved)

The work carried out by the agency you are analyzing are perhaps the best guarantee of reliability to understand if you are making the right choice. Of course, the results of an SEO consultation cannot be verified in 5 minutes. We need a careful analysis of the keywords for which a particular site had to reach the top positions on Google or the type of keywords chosen. So, before saying “what a great job”, do a thorough SEO Audit of each client without being distracted by other elements.

# 2 Check the freshness of the results achieved.

In fact, it was one thing to position a site in 2000, it was one thing to position a site in 2019. Many agencies used to working only on link building (or rather link buyng, to buy links) and bad practices (or black hat) today are paying for it. price of an activity that does not bring real added value to the business but whose sole purpose is to mislead Google.

# 3 Check if the agency has only one SEO specialist within a dedicated team.

Do you understand for yourself that: a single SEO cannot have all the necessary skills given the growing complexity of the discipline and even if he had them how many projects do you think he could follow? If the SEO were to change agency, job or if only he were to go on vacation there would be many problems for your business (which notoriously never goes on vacation).

# 4 Check who is the SEO following your project and see what is being said about him in the environment (he has consulted with important groups, writes about SEO, teaches courses etc).

While it is true that notoriety does not equate to competence, it is nevertheless easy to unmask those who boast from serious professionals. Think of the SEO consultant as your online health doctor: if you have a serious problem (and your and your family’s source of income, the key to your future is a serious problem) you would rely on a novice trainee or to a renowned professor with hundreds of successful clinical cases who teach perhaps in the most prestigious universities?

# 5 Make sure your SEO agency doesn’t follow your direct competitors’ projects (with whom they may have had professional relationships for years) and undertakes not to follow them.

Since a true SEO agency is the best ally of your business and knows (or should) your business objectives, your strengths and weaknesses, your margins (+ various and possible), you understand well that for you it is not it would be best to rely on those who follow the “enemy”.

# 6 Make sure the SEO agency is also a Google Partner

That is, it is also specialized in pay per click. Even if there is no direct link between organic search results and paid search (don’t believe the lies), having the guarantee of a Google partner company means having the certainty that the agency is able to follow you at 360 ° and knows the world of Search Engine Marketing perfectly (and will be able to guarantee you the maximum return on investment when you decide to level up and also use this powerful leverage).

# 7 Look at the references, the level of satisfaction and customer loyalty

When we rely on a consultant of any kind, we try to understand if he is serious, reliable and competent. Why shouldn’t we do the same for an SEO Agency? Find a section of the site dedicated to customer comments or try to see if and how they talk about them on social networks. This is all information that will help you understand if you are on the right path or not.

# 8 Be wary of agencies that send you an SEO quote without asking you any questions,

without understanding your business, your goals, your past history. Furthermore, without a study of the search engine results pages of your specific sector, without a study of your competitors, without a review of your site, no serious SEO quote can be sent. Would you feel safe if your doctor prescribed a treatment without knowing your medical history, without taking a serious medical history, without knowing your symptoms and ailments?

# 9 Ask what strategy and what content he intends to use to reach the top positions on Google.

If you hear about the insertion of keywords generically, link building or PR activities, start to worry: as you learned, things have changed and not a little since SEO 1.0. If you hear about content, blogs, search intent study, buyer personas study, editorial calendar, performance marketing and kpi you are on the right track.

# 10 Choose an SEO agency that helps you get contracts that aren’t just visits.

Being first for certain keywords is not enough: being positioned for keywords that can convert and understand what to improve in terms of user experience in case visits do not convert into hard cash is what will really make a difference for your business.

Published by Abdul Rimaaz

Abdul Rimaaz business consultant is trained to advise your marketing plan. It can advise, for example, improvements in terms of your company's Internet presence, position one of its brands or implement new strategies to win customers. Being a business consultant is not an easy task and I have thought to summarize, for this entry in Business United Kingdom.

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