There is no ONE strategy for everyone but for ALL there is a strategy
The advantages of mobile marketing for business
The mobile marketing reaches a wider market because smartphones and tablets are cheaper, easier and more portable than traditional PCs and laptops. This means that people who previously were unable to be online are no longer limited by financial, geographic or technological barriers.
Let’s see in brief, some of the main advantages linked to the use of the smartphone as a communication tool for marketing promotion and business development.
We always carry our mobile phone such as wallet or keys with us, we never leave the house without them. And, most of the time, our cell phone is on, which means we get the message the moment it’s sent . This allows you to use mobile strategies to send marketing messages.
Convenient to use
This medium also makes it easier to deliver marketing incentive promotions and services to users. You can keep this information handy until you need to use it. For example, we can download a coupon to our phone and then show that coupon at the checkout – without an internet connection – to receive the discount.
Since the screen size of a mobile phone is small, it limits the scope of the content that can be displayed. This makes it convenient for content creators, who can keep it simple and basic. In addition, simpler content will adapt better to various mobile platforms.
The user’s response can be traced almost instantly. Mobile marketing is an effective way to collect user data. Databases that use phone numbers, such as unique IDs, are more effective, since many people typically keep their phone numbers for a longer period of time, unlike their email addresses. This helps the mobile advertiser to better understand and analyze user behavior and create the image of our target. The profiling is one of the most important actions of marketing : the right message to the right person on the instrument where it is more likely to receive him.
Huge viral potential
The ‘ domino effect . Since mobile content can be easily shared among users, mobile marketing increases the potential for virality of a content . Users will likely share good information and offers with their friends and family, so businesses get a lot more exposure without extra effort.
Mass communication is easy
Since many more people own mobile phones than desktops or laptops, mobile marketing helps the marketer reach a much larger and more diverse audience, via SMS or push notifications .
Mobile marketing also offers the benefit of targeting features. You can geotarget by sending location-specific messages to those using GPS and Bluetooth technology or demographic targeting, so you can reach the right audience via age and gender information.
Social media platforms like Instagram, Facebook, Twitter, have literally put the power of influence in the hands of ordinary people. From moms to bloggers, to people who like dog and food photos, anyone can be an influencer. This makes these channels particularly attractive for products and services to be promoted.
Mobile payment is particularly convenient for users who are now used to using the smartphone as an operating tool. Users are offered a secure online payment environment, which works through advanced mobile web systems. This means that the user does not need to have physical currency every time they want to make a purchase or pay a bill online.
It becomes understandable how necessary it is to keep these advantages in mind when planning a marketing strategy for your business, especially when deciding where and how to invest your spending budget.
It should never be forgotten that marketing is a corporate asset and therefore, it must be approached with good advice , method and integrating in the strategy, all the necessary resources on the basis of a deep knowledge of the market, changes and the most effective tools.